"An American Success Story"

  

D.G. Yuengling & Son, Inc. is America's oldest brewery and after a recent trip   to Nashville, TN I feel compelled to write about their particular brand of refreshment. Yuengling is family owned and has been since its first keg was brewed in 1829. Strongly committed to tradition, Yuengling packages a wide variety of popular Ales, Porters and Lagers. Yuengling is brewed in Pottsville, Pennsylvania and their flagship beer, Traditional Lager, can be ordered in Pennsylvania and bordering states by simply ordering a "lager." This is certainly a mark of the breweries popularity but also the loyalty of their beer drinkers. A lot has happened throughout the brewery's 189 year lifespan and if you are curious about all of the fun facts please click here.

Yuengling is not sold in Canada so if you are interested in trying any number of their brews you will have to hop (pun intended) over the border. If you do get a chance to try it, I suggest the Traditional Lager. It's a crisp and classic lager that has truly stood the test of time. There aren't many beer companies that have lasted as long and still retain such a loyal and diverse fan-base. Not only is the Traditional Lager delicious, it is served in an attractive green glass bottle. Their unique packaging sets them apart from other brown bottle distributors, throws back to a simpler time and allows whoever is enjoying their beer a chance to stand out in a crowd.

"Hey bartender! Hey man look a here! A draw one, draw two, draw three, four glasses of beer," Hey Bartender, The Blues Brothers

Fun Fact: In 2011 Yuengling was tied with Boston Beer Company (Sam Adams) for the largest American-owned brewery! 

Yuengling Traditional Lager
Class: Lager
Brewer: D.G. Yuengling & Son, Inc.
Alcohol Content: 4.4%

Why Blog About Retro Suds?

Over the past year I have noticed a trend in the marketing, selling, brewing and consuming of beer. People are getting back to their roots: craft breweries are popping up and gaining serious momentum, labeling and packaging is giving props to earlier editions and sales reps are taking a more personal approach to market their products. As a bartender and server I am excited about returning to the simple spirit of the malty beverage: bringing people together to celebrate, collaborate and communicate. The surge in retro beer is proof that everything new is not always better. There is a serious demand for capturing something vintage in bottles, cans and kegs.


"Every now and then you just get

 a little thirsty," Hank Williams Jr.

 

Whether beer makers, marketers and consumers are trying to be nostalgic or intrigue a new generation of potential beer lovers, this blog is my attempt to understand why old beer is cool again. Each week I will try an "old-school" brew and write about my experience, where it was served and who introduced me to the beer itself. My goal is to pay homage to beer drinkers who came before us and pave the way for those who have yet to enjoy it. I look forward to tasting my way through the upcoming weeks and sharing my sudsy experiences with you.


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