Steamwhistle: Retro Revival

It’s pretty difficult to discuss “vintage suds” without mentioning craftbeer. Everything about Steamwhistle  is a shout out to a simpler time, from the name, the retro vehicles that proudly display that name, the way they brew their beer with only four ingredients  and the Roundhouse  in which the beer is brewed in, Steamwhistle is committed to tradition.

 
My first experience with Steamwhistle was before a Blue Jays  game, I’m sure I’m not the only one who has popped into the Steamwhistle Brewery for a free taste test. I really enjoyed the crisp taste, mind you the free part would have me singing anyone’s praises. The most important thing that I noticed about Steamwhistle, besides the quality of the beer, was the feeling I was met with as I walked in the brewery. The staff is super welcoming, passionate and knowledgeable about their product. This kind of attitude in itself is retro in my opinion. It’s hard to find places, let alone businesses, that are this welcoming and treat you like a member of the family as soon as you walk in.

The Steamwhistle label depicts the, you guessed it, steam whistle that signalled the end of the work  day and the start of free and family time. The brewery wanted to remind people to take that break at the end of the day or the end of the weekend to reconnect with one another.

"And if you're drinkin' well, you know
That you're my friend and I say
I think I'll have myself a beer," Reel Big Fish

For many reasons Steamwhistle is a beer with a retro mentality. And it all started with an entertaining and awesome story about perseverance and dedication to quality. You can read more about it here.
 

Fun Fact: The original name of Steamwhistle was 3 Fired Guys, but the creators thought this had a negative connotation.

Steamwhistle
Class: Premium Craft
Brewer: Steamwhistle
Quality: Pilsner
Alcohol Content: 5%
 

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Why Blog About Retro Suds?

Over the past year I have noticed a trend in the marketing, selling, brewing and consuming of beer. People are getting back to their roots: craft breweries are popping up and gaining serious momentum, labeling and packaging is giving props to earlier editions and sales reps are taking a more personal approach to market their products. As a bartender and server I am excited about returning to the simple spirit of the malty beverage: bringing people together to celebrate, collaborate and communicate. The surge in retro beer is proof that everything new is not always better. There is a serious demand for capturing something vintage in bottles, cans and kegs.


"Every now and then you just get

 a little thirsty," Hank Williams Jr.

 

Whether beer makers, marketers and consumers are trying to be nostalgic or intrigue a new generation of potential beer lovers, this blog is my attempt to understand why old beer is cool again. Each week I will try an "old-school" brew and write about my experience, where it was served and who introduced me to the beer itself. My goal is to pay homage to beer drinkers who came before us and pave the way for those who have yet to enjoy it. I look forward to tasting my way through the upcoming weeks and sharing my sudsy experiences with you.


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