Old Style Pilsner has been brewed, in its current state, in Western Canada by Molson since 1926. Primarily brewed in Vancouver and Edmonton, the beer is traditionally associated with mullet-bearing, party starting dudes. If you haven't experienced the magic of the Canadian mockumentary FUBAR (what are you waiting for?), then you probably don't understand the cultural significance of the Pilly Pop. For many Western Canadians, Pilsner is the first beer they ever drink. While Pil is able to cross lines of age, wealth and taste, it's popularity stems from the recreation of that fateful night when they tried Pislner for the first time and their eyes were opened to a whole new, sud-soaked world. Nostalgia is important to the brewery as well. The label pays tribute to the past while emphasizing things that make Western Canada unique.
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| "All we need is a ten and fiver A car and key and a sober driver B double, E double R U N beer run," Todd Snider |
Saskatchewan Champagne, as it is lovingly referred to by Roughriders fan (they are a large sponsor of the team) appeals to a variety of beer drinkers because of its colourful label (that features at least three of the famous 'Sner bunnies) and its drinkability. Pilsner is often the only thing people out West have in common with one another. But, that's pretty cool. The fact that Old Style Pilsner was able to survive through prohibition is a testament to Canadian grit and determination.
Like many other Ontarians, FUBAR was the first experience with Pilsner we had. The beer was only available here for three years (from 1992-1995) due to a marketing blunder, the beer just couldn't resonate with Ontario beer drinkers. It was reintroduced to the province in May 2013 and since then it has been picking up momentum, prominently featured at backyard and garage gatherings alike, Vitamin P looks like its going to be around for a long time.
Fun Fact: Old Style Pilsner was originally called Alberta Pride, the name was changed in 1926.
Check out the video about the history of the Old Style label here!
Old Style Pilsner
Class: Discount
Brewer: Molson
Quality: Light Lager
Alcohol Content: 5%
That Pilsner label took me right back to camping trips back home in BC. It was the go to beer in my 20's cheap and cheerful. We used to play "find the bunnies" within the label graphics, I don't know if we ever figured out if each can was the same or not. Great, now I want marshmallows and hotdogs over a campfire. Cheers!
ReplyDeleteWell I'm up for a road trip if you are! Have a good weekend :)
DeleteI just tried this over the holiday break for the first time, although I'm aware of it from FUBAR.
ReplyDeleteI'm also a Molson fanboy so I think I'm biased in liking it because of that fact alone. But I honestly did really like it!
on a side note love your blog! I need a drink now ;) Cheers.
Your blog is so interesting. I'm not much of a beer drinker, but after reading your posts I feel like I haven't given it a fair shot. I may have to go on a beer-tasting binge now that I see what I'm missing!!
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