Thursday, March 13, 2014

Smokey and the Banquet

"Support your local wildlife. Do your part around here.
Save water and drink beer,"Chris Young
Order and it shall be served. First introduced by Adolph Coors (who had to be at least a little bit narcissistic) Coors Banquet has been brewed, ironically, in Golden, Colorado since 1873.  Coors is nicknamed "The Banquet Beer" because during the late 1800's miners throwing celebratory banquets would serve Coors. It was a natural selection due to its stellar craftsmanship. For a long time, Coors was only served in the American West, which made it that more valuable. It developed a cult following- often inspiring people to drive across the country and bring it back to the East Coast to share with friends and family. Presidents, movie starts and average Joe beer drinkers all loved Coors.

Banquet finally became available in Ontario in 2013. Beer lovers rejoiced as they were finally able to purchase bottles and their signature yellow cans without having to cross the border. I was pretty excited myself. It was always a special treat to head to the states and find Banquet on the shelves of convenience stores and gas station coolers. That special feeling is what allows Banquet to remain relevant despite its' competition. There is a certain status awarded to those who were able to get their hands on Coors Banquet and that remains the case to this day. I highly recommend trying it the next time you visit the Beer Store, its full-flavoured but smooth and makes for the perfect post-work pick-me-up.

Fun Fact: Smokey and the Bandit, starring Burt Reynolds and Sally Field, is about race car driver Bandit's valiant effort to smuggle a truck full of beer from Texas to Atlanta. The beer stowed away in the back of his truck? Coors Banquet! (This fun fact should up your cool factor at any bar this weekend.)

Coors Banquet
Class: Pale Lager
Brewer: COORS
Quality: Imported
Alcohol Content: 5%


1 comment:

  1. As many times as I have watched Smokey and the Bandit, I never knew the beer they were transporting was Coors Banquet. Thanks for the trivia and now I have an incentive to try the beer....

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